📣Remarketing
Track visitors and customers with Facebook Pixel, Google Ads, and custom scripts for retargeting campaigns.
📋 Overview
Remarketing tags fire on key ecommerce events:
PageView — Store visits
ViewContent — Product detail views
AddToCart — Items added to cart
InitiateCheckout — Checkout page loaded
Purchase — Order completed and paid (thank-you page)
Currency is taken from your store's base currency (Setup → Settings → Currencies). Events include value, currency, and item details for GA4 and Facebook compatibility.
📘 Facebook (Meta) Pixel
Configuration
Go to Setup → Settings → Products.
Under Remarketing, enable Facebook Pixel.
Enter your Pixel ID (e.g., from Facebook Events Manager).
Save.
Events Fired ⚡
PageView — On product/store pages.
ViewContent — On product detail page.
AddToCart — When a product is added to cart (AJAX).
InitiateCheckout — On checkout page.
Purchase — On thank-you page after order (with value and currency).
🔍 Google Ads Remarketing
Configuration
Go to Setup → Settings → Products.
Under Remarketing, enable Google Ads.
Enter your Conversion ID (e.g., AW-123456789).
Optionally enter the Conversion Label.
Save.
Events ⚡
Same ecommerce events as Facebook.
Purchase uses the configured
send_to(ID + label) for conversion tracking.
📜 Custom Script
For other platforms (e.g., TikTok, Pinterest, custom analytics):
Enable Custom remarketing script.
Paste your full tracking code (including
<script>tags) in the text area.The script is injected on product and checkout pages.
🎉 Thank-You Page
After a successful order, customers are briefly redirected to a thank-you page that fires the Purchase event with order total, then redirects to the invoice. This ensures the pixel fires even when payment happens on an external page.
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