📸Instagram Lead Ads

Great news — Instagram Lead Ads work automatically with this module! No extra setup, no extra configuration. Same webhook, same data, same CRM. 🎉

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🤔 How Is This Possible?

Instagram is owned by Meta (Facebook's parent company). Behind the scenes, everything goes through the same system:

Facebook Lead Ad  ──┐
                    ├──► Same Page Webhook ──► Same Module ──► Same CRM
Instagram Lead Ad ──┘

When you subscribed your Facebook Page to receive leads, you automatically covered Instagram too — because Instagram Lead Ads are connected through Facebook Pages.

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📋 Requirements for Instagram Lead Ads

To run Lead Ads on Instagram, you need:

Requirement	How to Get It
✅ Facebook Page	You already have this
✅ Instagram Business Account	Convert your Instagram to Business (free)
✅ Page & Instagram linked	Connect them in Page settings
✅ Module setup complete	You already did this for Facebook

Link Instagram to Your Facebook Page

If not already linked:

1. Go to your Facebook Page

2. Click Settings (⚙️)

3. Click Linked Accounts or Instagram

4. Click Connect Account

5. Log in with your Instagram credentials

6. Done! ✅

💡 Your Instagram account must be a Business or Creator account (not Personal). You can switch for free in Instagram's settings under Account → Switch to Professional Account.

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🎯 Creating Instagram Lead Ads

The process is exactly the same as Facebook Lead Ads! You create them in Facebook Ads Manager:

1. Go to Ads Manager

2. Create campaign → Objective: Leads

3. In the Ad Set, under Placements:

   • Select "Advantage+ Placements" (includes Instagram automatically)

   • OR manually select Instagram placements:

     • ✅ Instagram Feed

     • ✅ Instagram Stories

     • ✅ Instagram Reels

     • ✅ Instagram Explore

4. Create your ad and Lead Form

5. Publish! 🚀

💡 Tip: If you select "Advantage+ Placements", Facebook will automatically show your ad on both Facebook AND Instagram, optimizing for the best results.

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📱 Instagram-Specific Tips

Ad Creative for Instagram

Tip	Why
📐 Use square (1:1) or vertical (4:5) images	Fits Instagram feed better
🎬 Video performs better	Instagram users love video content
📖 Stories: Use 9:16 vertical format	Full-screen experience
✨ Keep text minimal on images	Instagram is visual-first
#️⃣ Skip hashtags in Lead Ads	Not needed for paid ads

Form Best Practices for Instagram

Tip	Why
📱 Keep forms extra short	Instagram users are mobile-only
3️⃣ 3 fields maximum	Name + Email + Phone is plenty
⚡ Use auto-fill fields	Mobile typing is slow
🎨 Match your Instagram aesthetic	Consistency builds trust

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🔄 How Leads Flow

The flow is identical for both platforms:

Facebook Lead:

Facebook Feed → User taps ad → Lead Form → Submit → Webhook → Perfex CRM ✅

Instagram Lead:

Instagram Feed → User taps ad → Lead Form → Submit → Webhook → Perfex CRM ✅

Same webhook. Same module. Same lead format. Same CRM destination. 🎯

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📊 Identifying Instagram vs Facebook Leads

Want to know which platform a lead came from? You can check this in:

Facebook Ads Manager

• The Breakdown menu → Platform shows leads per platform

In Perfex CRM

• Lead Ads from both platforms use the same source (e.g., "Meta Leads")

• If you need to distinguish, create two campaigns (one Facebook-only, one Instagram-only) with different source tags

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✅ Summary

Question	Answer
Extra setup for Instagram?	No! ✅
Extra cost?	No module cost. Normal Instagram ad costs apply
Same webhook?	Yes
Same lead format?	Yes
Need separate field mapping?	No
Works with existing Page subscription?	Yes

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Ready to test everything? 👉 Testing Leads