# Overview

**Perfex Shop** is a full-featured ecommerce module for Perfex CRM that enables you to sell products and services directly from your CRM. It includes product management, categories, variations, coupons, checkout, order management, and a rich set of marketing and conversion tools.

## 📦 What's Included

* **Product Management** 📋 — Products, categories, variations, digital downloads
* **Orders & Checkout** 🛍️ — Staff orders, client checkout, invoices
* **Coupons** 🎟️ — Percentage and fixed discounts with flexible rules
* **Marketing** 📢 — Reviews, referrals, gift cards, upsells, social proof, and more
* **Remarketing** 📣 — Facebook Pixel, Google Ads, custom tracking
* **Notifications** 📱 — WhatsApp/SMS, abandoned cart emails
* **Analytics** 📊 — Conversion tracking, revenue reports, abandoned carts

## ✅ Requirements

* **Perfex CRM** 2.3 or higher
* PHP 7.0+
* MySQL 5.6+

## 🔗 Quick Links

* [Installation](/perfex-shop-ecommerce-module/getting-started/installation.md)
* [Getting Started](/perfex-shop-ecommerce-module/getting-started/getting-started.md)
* [Products & Categories](/perfex-shop-ecommerce-module/core-features/products-and-categories.md)
* [Settings](/perfex-shop-ecommerce-module/configuration/settings.md)


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